About Us

Less About Us! It's More About Our Kids!

We are proud to bring fun and innovative toy products to our kids in Singapore from all over the world! Our mission is to blur the line between LEARN and PLAY. We help make Learning playful and Playing inspirational. Starting from our kids' early childhood. Toy safety is no compromise! All our toy products meet the safety requirements of their country-of-origin as well as Singapore Consumer Protection (Consumer Goods Safety Requirements) Regulations, or CGSR. Please refer to the individual product listing pages for detail information on safety compliance. Most of the toy products that we curated are eco-friendly and/or made of sustainably-sourced materials.

We welcome retail partnerships too!

If you are a fellow retailer in Singapore, and you are interested in carrying some of the brands in your stores, feel free to contact our parent company - Incremento Trading PTE. LTD.

You can leave us a message here. Our colleagues will link you up.